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HomeIndustry SectorCommercialsClick 3X Signs Vellas

Click 3X Signs Vellas



Click 3X has announced the addition of Felipe Vellasco “Vellas” – a Brazilian director whose spot for Leica, “Alma (Soul),” earned an impressive five Lions at this year’s Festival of Creativity in Cannes.

“I was immediately attracted to the Leica spot and to Vellas’ work as a whole,” Click 3X live action MD/EP Megan Kelly said. “His aesthetic falls completely in line with the direction I want to take Click’s roster – focusing on intimate, highly creative work. Additionally, our partnership with Sentimental Filme in Vellas’ home country significantly broadens Click’s horizons on an international level, giving us the ability to shoot in Brazil.”

Created for German optics company Leica Camera, “Alma (Soul)” paints a frenetic, authentic portrait of the brand’s birth and adventures in World War II-era Germany. The short film pairs grainy black-and-white footage with subtle VFX, and a narrative told from the perspective of the camera itself. The film’s five Lion Awards include four in the Craft category – Gold for Cinematography, Silver for Direction, and two Bronze awards for Art Direction and Editing – and one Silver in the Film category for Retail Stores. The film was previously awarded two Gold Clio Awards, two Yellow Pencils at D&AD, a Gold One Show Design Award, and also earned Vellas a spot in this year’s Saatchi & Saatchi New Director Showcase.

The new partnership will allow the director to shoot throughout the Americas with ease, while Click 3X’s involvement will give U.S.-based agencies an essential guide and point of contact for production in Brazil.

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