Modus Operandi Names Jay Gundzik Senior Creative Director

Modus Operandi announced that it has hired senior creative director Jay Gundzik. Gundzik has a background in gaming, digital, print and broadcast. He first collaborated with Modus Operandi when he was a senior creative director at EA SPORTS. Gundzik hired ModOp to create a new logo animation system for EA SPORTS’ key franchises, FIFA, Madden, UFC, NBA, Tiger Woods and NCAA.

““I got to know Modus Operandi from a client perspective and was impressed by how they stood out in both approach and service,”” said Gundzik. “”

Gundzik’s work history includes freelance art director assignments for advertising agencies including Crispin, Porter & Bogusky and 72andsunny. He also served as associate creative director at M&C Saatchi, Energy BBDO and TBWA Vancouver. A native of Canada, he launched his career as an art director at BBDO and for mobile agency Wasserman & Partners, both in Vancouver.