Tool announced the addition of Danielle Peretz as its newest EP. With years of creative, business and management experience, Peretz has led teams around the world on numerous projects in the advertising, film and music worlds.
Peretz joins Tool from Anonymous Content, where she produced commercials, branded content, music videos and documentary films using in-house management and talent. Her career has been punctuated with great leaps forward in technology. She introduced the patented DVD multi-channel MX technology to record labels, production companies, music managers and music video and feature film directors. She also worked on acquiring content for the launch of the first high-definition music video channel and was at the vanguard of the HD revolution.
Peretz has overseen highly regarded work for Levi’s, Ubisoft, Old Navy, Budweiser and Ritz Carlton. Her roots in the music industry include music videos for Madonna, B.B.King, NIN, Beck, Green Day, Lenny Kravitz, R.E.M., Michael Jackson and Janet Jackson. This résumé has earned Peretz honors from the MTV VMAs and a Palm d’Or at Cannes.