Santa Monica-based editorial company Beast has named postproduction industry veteran Valerie Petrusson as president. A co-founding member, Petrusson returns to Beast after steering sales and marketing for commercial and feature projects at parent company Deluxe. In her new role, Petrusson will be responsible for overseeing Beast’s seven offices in New York, Santa Monica, San Francisco, Chicago, Atlanta, Detroit and Austin.
“Valerie has an insider’s perspective and flawless track record at both Beast and Deluxe, so she’s the ideal leader for this expanding group,” said Stefan Sonnenfeld, CEO, Deluxe Creative Services.
“Beast holds a special place in my heart,” Petrusson said. “I’ve gained invaluable knowledge working in the boutique business as well as the corporate world… Our editors are some of the best in the industry, so it’s an absolute joy to be working with them on a day-to-day level again.”
Petrusson co-founded Beast in 2006 and headed up the company until transitioning to Deluxe corporate in 2012. Prior to Beast, Petrusson served as a professional consultant to editorial companies, recruiting talent, helping to devise advertising and marketing strategies, and working with management to enhance efficiencies and profits. She began her career over two decades ago while working with boutique editorial houses in Los Angeles and San Francisco, where she established both a loyal clientele and strong community presence.