U.K.-based equipment rental house Presteigne Broadcast Hire has placed an order for Canon lenses worth over £750,000, ($1.2 million U.S.D.). Many of the lenses, which will add to an extensive stock at Presteigne, will be sent to Brazil for this summer’s FIFA World Cup competition in Rio.
The order includes 14 XJ95 super telephoto lenses, designed specifically for sports applications. As well as its extreme zoom range, the XJ95 also offers the widest angle of view of any field HD lens, allowing it to be used for interviews and presentation as well as game coverage.
Also included in the contract are two XJ27 lenses and four HJ14 lenses. The XJ27 is a box-style studio lens and will be used in Brazil for on-site presentation applications. The HJ14 is the newest version of Canon’s popular wide-angle HD field lens.
“With this new order, our inventory of Canon lenses is now over 100 units,” said Mike Ransome, CEO of Presteigne Broadcast Hire. “In the rental business, our customers come to us for the best tools for the job. The Canon lenses are widely recognized for their quality and reliability, and are a natural choice for our stock.”