Christopher Laughter, a director at the Los Angeles-based creative content production company Snackhaus, recently relied on Cinema EOS-1D C Digital SLR cameras from Canon, along with a variety of L-Series photographic lenses, for a TV commercial/fashion photography shoot for Articles of Society.
Facing a tight, one-day deadline and limited budget, Laughter needed a camera capable of both still photography and 4K video, as well as minimal downtime between setups. This meant there would have to be minimal lighting adjustments, versatility, and mobility from take-to-take in order to make the deadline. “Thrilling our clients and exceeding their expectations is something we constantly strive for,” said Laughter. “These days that seems to get harder and harder as budgets get smaller and smaller. Any time we can find ways to increase our creative capabilities and deliver great results for our clients, we’re quick to act.”
The compact EOS-1D C is still camera that also provides on-board video recording at 4K (4096 x 2160-pixel) or full HD (1920 x 1080-pixel) resolution for shooting high-end TV content and motion pictures. “With the Canon EOS-1D C camera we were able to shoot 4K video, and then pull 4K stills from the same video file, enabling us to move quickly and capture what we needed for the commercial as well as the print and digital campaigns in the same day, with the same camera,” Laughter explained.
The EOS-1D C camera is unique in its ability to capture both high resolution still images as well as 4K video (or full 1920 x 1080 HD) on its 18.1-megapixel full-frame (24mm x 36mm) CMOS image sensor.
The camera’s less than 4 lb. body and its compatibility with a wide variety of compact Canon EF L-Series lenses enabled Laughter to maneuver into tight spaces to capture the intimate shots he needed. “The size of it is perfect,” Laughter said. “I really value the ability to work hand held with these EOS-1D C cameras because they’re not off-putting or scary to the model.”
“The lightweight Cinema EOS-1D C camera reduced the weight of our rigs and support,” added first AC Paul Mocey-Hanton. “This not only made us more maneuverable, but also saved on equipment-related expenses.”
Laughter used a variety of Canon EF L Series lenses on the campaign, including the EF 24mm f/1.4L II USM, EF 35mm f/1.4L USM, and EF 50mm f/1.2L USM prime lenses, and the EF 70-200mm f/2.8L II zoom lens.
“The Canon lenses we used were crucial to the look of the commercial,” said Hanton. “We knew we wanted a very sharp image with great color rendition, and the 24mm, 35mm, 50mm, and 70-200mm lenses fit the bill. Pulling all the detail out of the 4K files from the Canon Cinema EOS-1D C camera is highly dependent on these lenses. They resolved the detail we needed not only for the 4K video, but also the still frames pulled from the footage.”
“Using the Canon Cinema EOS-1D C Digital SLR camera we were able to capture everything the client wanted for the print and video campaign in just one day of shooting,” Laughter concluded. “Not only were they very happy with the cost savings, they were thrilled with the image quality. The EOS-1D C camera absolutely allowed us to exceed their expectations.”