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HomeCraftsCameraFujifilm Puts Fish in the Barrel for Bill Dance

Fujifilm Puts Fish in the Barrel for Bill Dance


LR-fujifilm-wide-angle-engFujifilm North America announced that the production crew of long-running fishing show, Bill Dance, captures the action with Fujifilm’s super wide angle lenses. A television fixture since 1968, Dance entertains his audience while teaching them how they too can land the big fish. His shows, Bill Dance Outdoors and Bill Dance Saltwater, reach a combined total of over 200 million households airing on the NBC Sports Network, Discovery‘s Destination America, and the Outdoors Channel.

Dance’s production team has used Fujinon lenses since 2008, but this year expanded their inventory with the purchase of two ZA12x4.5 BERM ENG/EFP lenses from United Media Services of Pensacola, Florida for use on their Sony HD cameras. Shane Bell, producer and editor for Bill Dance Outdoors, said, “For each half-hour show, our three-man camera crew spends up to four days fishing and filming from sunup to sundown in conditions that can include saltwater spray and harsh glare off the water. But the quality of the glass used in these lenses really helps us get great footage even with low-light or high-contrast conditions.”

The Fujinon ZA12x4.5BERM is a 2/3″ ENG-style Select Series Super Wide Angle ENG/EFP lens features a 2X range extender, DigiPower servo for zoom and focus control, and Quick Zoom for rapid focus checks in the telephoto position. The super wide angle allows the production team to include both Dance and his guest fishermen in the same frame, while the quick zoom capability lets them capture the battle between fish and angler from the first strike to the moment Dance hauls his catches aboard. Bell explained, “With these lenses, we’ve been able to deliver captivating content that makes viewers feel as if they’ve climbed aboard for the fishing expedition.”

“These are also very robust lenses,” he added. “We have absolute confidence that they will hold up to the rigors of our type of outdoor field production.”

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