GoPro announced that its next-generation HERO3 cameras are now shipping. The company’s flagship model, the HERO3: Black Edition is 30 percent smaller, 25 percent lighter and 2x more powerful than previous models. Wearable, gear mountable and waterproof to 197 feet, the HERO3: Black Edition is capable of capturing ultra-wide angle HD video at 1080P, 60 fps, 1440P at 48 fps, 720P at 120 fps, as well as 2.7K at 30 fps and 4K at 15 fps. The HERO3: Black Edition can also capture 12MP photos at a rate of 30 photos per second. It offers built-in Wi-Fi, GoPro App compatibility, and comes with a Wi-Fi remote, normally a separate $79.99 accessory.
“The HERO3 makes it easier than ever to capture and share immersive and engaging footage of meaningful life experiences,” said GoPro’s CEO and founder, Nicholas Woodman. “We’ve taken everything we learned over the past 10 years and put it into the HERO3, making it the most powerful and yet easy to use camera for self-documenting and sharing your life.”
“This is one of the most groundbreaking cameras to come out in recent years,” said Vincent Laforet, Pullitzer Prize-winning photographer and filmmaker. “GoPro has always been an enabling and disruptive company in that it makes the perfect tool to capture, experience and relive the moment for both consumers or professionals alike. Now, with the introduction of the HERO3 and it’s vastly higher performance, GoPro will become even more of a staple on professional production shoots – which is saying a lot for a camera you can buy at your local surf or ski shop. It’s a bit absurd in a wonderful way, really.”
11-time World Champion surfer, Kelly Slater, added, “I first used the HERO3 in Tahiti during GoPro’s product launch video shoot, and the quality of the content we were capturing was mind-blowing. The most insane shots came from putting the GoPro inside the lip of the wave during ultra slow-motion shots and coming back out of the lip and into the barrel multiple times on each wave. I think people are going to be blown away by the quality and versatility of this even smaller and more powerful GoPro.”