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HomeCraftsCameraHarley-Davidson's Latest Campaign Lit by Rotolight LED

Harley-Davidson’s Latest Campaign Lit by Rotolight LED


Production Still from Campbell's Harley-Davidson Campaign.
Production Still from Campbell’s Harley-Davidson Campaign.
Rotolight was the light of choice on Harley-Davidson’s recent international advertising campaign with photographer and film-maker Benedict Campbell, who has worked with brands such as Nike, Jaguar and Mercedes. “The power and mobility of the ANOVA was the biggest seller for me, it’s such a light-weight unit you can hold it, so it’s great as a fill in light during the day and ideal for key lighting video or photography on location or in the studio,” said Campbell. “In fact, I do a lot of high-speed video so I need lights that are portable but have enough power to light the subjects. Having the battery powered option is critical to my workflow – the ability to place the lights where ever you want is so useful.”

Weighing in at 3.5 Kg, the ANOVA’s using up to 42 Watts. The LED Floodlight range offers flicker free lighting and emits up to 3.9 kW tungsten bulb equivalent / 5938 lux at 3 feet – powered by mains or V-Lock battery.

Lit by Rotolight.
Lit by Rotolight.
“Part of a week long shoot in Spain, we planned to capture a Harley-esque Biker BBQ on the beach with the street bike,” Campbell explained. “Set in the early evening we knew we didn’t have long to capture the scene before the Sun set, so everything had to be in place. Just as we went to take the shot the sun went behind a cloud. It was critical we got the shot. I grabbed the ANOVA, reproduced the missing evening light and shone it on the subjects. It was perfect and created the exact quality needed. If we had any other light, there’s no way we would have got what we needed.”

Rotolight’s LED Lighting systems offer a soft lighting source. Available in either 110-degree or 50-degree beam angle, the ANOVA creates a natural ‘wrap-around’ effect and are ideal for key or fill lighting. The Bi Color ANOVA can accurately reproduce any color of white light from 3150K to 6300K controlled locally, by DMX or wirelessly using the Rotolight Magic Eye iPhone/iPad app.

In a studio in Portland, Ore., Campbell was tasked with capturing closeups of the new Harley Road Glide. “We did a lot of light painting for this particular shoot, the RL48 Ringlight was extremely useful as we could get very close to the bike, which enabled us to capture a lot of detail in the paintwork. The ANOVA was mainly used on a stand as the main light source to bounce into the studio and create amazing light graduation in the paintwork.”

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