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Panavizing the iPhone

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Panavision has launched a new iPhone application called PANASCOUT that simulates the cinematographer’s viewpoint from a professional cinema camera. It allows filmmakers to capture the cinematic qualities of any location and record metadata including GPS, compass heading, date/time, voice notes and a sunrise/sunset readout for your present location. Photos can be framed in true widescreen 2.40 (anamorphic), 1.85 (Super 35mm), 1.78 (16×9 HD) and 1.33 (4×3) aspect ratios with PANAFRAME

“We are pleased to offer filmmakers a unique and cost-effective application that supports the specific needs of users within our industry,” said John Buccola, chief information officer, Panavision. “Leveraging the capabilities of the iPhone, with Panavision’s years of service in the film industry, has resulted in a fantastic new tool for production.”

Users can upload directly to Final Cut with Final Cut Server, MobileMe, SmugMug or e-mail to colleagues. Users can also find Panavision suppliers anywhere in the world, purchase Panavision apparel through the Panastore, review the complete Panavision equipment reference library in the technical center, or visit the online screening room in the media center.

PANASCOUT is available for $9.99 and can be purchased through iTunes.

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