U.K. camera rental facility Procam has acquired HotCam New York. HotCam New York will mirror the range of services offered by Procam, which include kit and crew rental, project management, workflow consultancy and training for TV drama, features, commercials, branded and VoD content. Procam will keep the HotCam New York branding for the business, and HotCam New York will benefit from the same 24-hour support offered to all Procam’s U.K. clients, as well as Procam’s staff training.
Procam works with production companies including All3Media and Monkey Kingdom (part of NBCUniversal). Its recent productions include the popular Made In Chelsea and The Island With Bear Grylls. Procam also provided crew and equipment on both sides of the Atlantic for Dynamo: Magician Impossible and U.S. support for the British reality series Taking New York.
HotCam New York has a long list of high-profile U.S. shows to its credit, including The Tonight Show Starring Jimmy Fallon, American Pickers and Teen Mom. The company was established in December 2004 by sound mixer Trevor Hotz and Ali Grapes, as an offshoot of HotCam U.K.. Hotz and Grapes have resigned their positions as co-owners of HotCam New York. HotCam U.K. will operate unaffected by Procam’s acquisition.
The strategic purchase of HotCam New York was led by Procam’s Group CEO, John Brennan and backed by private equity firm, Foresight Group.
“The HotCam New York opportunity fulfills our clients’ demands for a Procam presence in the U.S., and means we can offer a more seamless and detailed level of service for U.K. clients shooting in the US,” said Brennan. “Customer services – from kit logistics and carnet handling to technical assistance on the ground – will now be much easier.”
The acquisition of HotCam New York is the latest part of Procam’s expansion plans. It follows the recent purchase of U.K.-based lens service and manufacturing facility True Lens Services, which has designed and supplied lens modifications for high-profile motion pictures, including the Bourne series, Casino Royale and the 2015 Oscar-nominated movie Mr. Turner. Procam also recently acquired rental company Hammerhead TV, expanding its services into Scotland.
“The gap between feature and television production has narrowed to the point where the production kit requirements are very similar to each other, with the same digital cinematography cameras increasingly commonplace across the board,” said Brennan.