The Steadicam division of The Tiffen Company, a manufacturer of digital imaging accessories, announced the launch of its new Steadicam Smoothee bonus pack. The Steadicam was introduced in 1976, and over the past three decades, has become a common production tool in the industry. New generations of Steadicam camera stabilizing systems have been comprehensively redesigned. When purchasing a Steadicam Smoothee, users can now get two mounts for the price of one. The new bonus pack features a mount for iPhone 5/5s and a mount for GoPro HERO cameras.
Smoothee, which is featured in the new Apple “Powerful” spot, supports a variety of Apple models, including iPhone 3s/4/4s/5/5s and iPod touch, as well as GoPro models HERO, 2, 3 and 3+. Smoothee allows the operator to capture video and still images without the shakes normally associated with hand-held video shot on the go.
“Steadicam has a long and rich history with cinematographers all over the world. Thanks to extensive research and development and a dedication to creating the world’s greatest images, the capabilities that have made Steadicam a de-facto standard on film sets, studio productions and live events are now available for devices like Apple iPhone and GoPro,” said Steve Tiffen, president and CEO, The Tiffen Company. “Steadicam Smoothee appeals to everyone, from skateboarders filming heart-stopping moves to iPhoneographers capturing an unexpected city adventure.”
The Smoothee lets users “fly” through their video capture moments — up and down steps, indoors and outside, through crowds — almost anywhere, with precise control and ease. Designed for all skill levels from novice to expert, the Smoothee system requires little set-up.