Polish production company Papaya recently teamed with BBDO Warsaw and Mercedes-Benz to highlight Mercedes’ work with non-profit organization Mountain Volunteer Search and Rescue (known as GOPR). The :90 spot, directed by Papaya’s Antek Nykowski, includes both Polish- and English-language versions.
Mercedes-Benz Poland is a long-time supporter of GOPR, donating all-terrain vehicles to GOPR’s network of rescue stations throughout Poland, which are maintained by hundreds of volunteers who have made 1,137 rescues over the past year alone. The spots showcase the day-to-day adventures of a GOPR rescuer, played by real-life GOPR volunteer Michał Kucharzewski, amid breathtaking surroundings. Filming took place over three days in the Karkonosze mountains in southwestern Poland. DP Michal Dabal shot on a RED Dragon and used drones for aerial photography. Postproduction was completed by Platige Image with a turnaround time of just 12 days.
“Early on we sat down with some volunteers and talked about their lives and their work, and we quickly realized how physically challenging it would be to capture their world,” said Nykowski. “We aimed to create a spot that would encompass both the vast beauty and ruggedness of the Polish mountains, but also the intimacy of each volunteer’s relationship with the outdoors.”