MPC Los Angeles announced today that Rob Hodgson has joined their studio as VFX creative director for the advertising division. An accomplished visual effects supervisor and artist, his body of work includes Ang Lee‘s Oscar and BAFTA award-winning Crouching Tiger, Hidden Dragon (for which Hodgson received a BAFTA nomination for visual effects), and award-winning commercials such as Kia “Dream Car,” GE “Ideas Are Scary” (both directed by Noam Murro) and Jell-O “Comb Over” (directed by Ulf Johansson). Hodgson joins CD Paul O’Shea to lead the studio’s renowned VFX team, behind recent work such as Nike “The Conductor,” Gatorade “The Dribble Effect” and Call of Duty: Black Ops 3 “Seize Glory.”
In addition, MPC LA has promoted Casey McIntyre to creative director of content production arm MPC Creative from art director. She joins CD Eric Anderson leading the burgeoning division’s directorial, design and animation team. McIntyre has been integral most recently to projects such as Faraday Future‘s highly praised brand launch film for CES 2016 and main-on-end titles for Sony Pictures‘ hit film Goosebumps.
“I’m enormously excited to have someone as experienced as Rob join our Senior Creative team,” commented Andrew Bell, managing director, MPC LA. “This industry is about trust, and I can think of very few people who have experienced more high-profile projects than Rob. His addition comes at an exciting time for the studio, as we expand and move into new digs. He mirrors our commitment to give our clients the personal touch and expertise required to deliver the very best standard of work, as we evolve from a boutique to a major studio offering.”
Hodgson’s career spans over two decades and continents, designing and executing VFX for feature films, commercials, music videos and film trailers. Additional highlights of his film work are Oscar-winning American Beauty (directed by Sam Mendes), X-Men: First Class (Matthew Vaughn) and Inception (Christopher Nolan), as well as commercials for Visa, BMW, Apple, Guinness, DirecTV, Vizio and Nike, to note only a few, and music videos such as “Get Like Me” for David Banner feat. Chris Brown. He began his career in VFX at MPC London, and has also worked with commercial studios such as Method NY/LA and Brickyard VFX, film facilities such as Double Negative and Hydraulx and film studios such as Disney, Fox and Sony Pictures Classics. Hodgson’s creative collaborations extend to an esteemed cross section of A-list directors, among them Paul Haggis, Henry Alex Rubin, Sam Bayer, Dante Ariola and Reynald Gresset. He joins MPC as it readies for a move this summer to a state-of-the-art 25,000-square-foot new studio in Culver City.
“I couldn’t be happier to join MPC as Creative Director at this exciting time of expansion,” Hodgson said. “I feel fortunate to join a strong team and to leverage my experience in feature films and commercials as a supervisor and artist. The move to a new expanded studio is the perfect opportunity to grow the business and expand the scale, scope and quality of work that is possible. I look forward to working alongside Paul O’Shea and the experienced producing team.”
As Art Director of MPC Creative for the past four years, McIntyre’s credits include Microsoft “HoloLens,” Nike “Game On” and Deutsche Telekom “Heartbeat,” and as Director her credits include brand idents for China Movie Media Group and commercials for Sketchers. She began her career in Sydney at Resolution Design and later Fin Design + Effects. In 2008 she moved to Los Angeles and joined Motion Theory as senior designer for three years, before landing at MPC in 2012.
MPC Creative CD Eric Anderson commented, “Casey has been an integral part of the MPC Creative team for a number of years. She has a great design sense and an incredibly deep well of inspiration. Casey is a very thoughtful and insightful collaborator whose dedicated enthusiasm is essential for us to continue to grow and expand the Creative division.”