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HomeIndustry SectorCommercialsCharlex Adds Elliot Lim and Kristian Mercado to its Roster

Charlex Adds Elliot Lim and Kristian Mercado to its Roster


Elliot Lim (top) and Kristian Mercado have joined Charlex.
Charlex has added creative talents Kristian Mercado and Elliot Lim to its lineup. Mercado joins Charlex from 1stAveMachine, where his work included an entertaining spot for Tassimo featuring a dancing brewpot and an HTC campaign revealing new smartphones through narratives speaking to human connectivity. The Lim comes to the studio from Digital Kitchen, where he worked on TV spots, music videos, installations and more for high-end clients such as Reese’s, Coach, Rotary Club, Cosmopolitan Hotel and Ghost Robot.

“I was like a kid in a candy store when Charlex showed me all the bright, beautiful toys here,” said Mercado. “My mind flared up with possibilities. Art is a kind of wish-fulfillment fantasy, and there is limitless potential to make those fantasies reality at Charlex.”

“Kristian is a versatile talent who possesses a relentless creative dedication to finding the perfect approach for each project,” noted Charlex founder/company creative director Alex Weil. “Rather than let himself be constrained by the subject matter, he constantly explores new styles to find something that will leave a mark on his viewers. I am particularly impressed by his fluency in organic, filmic and CG created imagery and his ability to make them come together as one.”

“Elliot has well-developed sensibilities in terms of design, concept and animation,” Weil added. “He can execute all three and, just as important, help others to do so. In one of his first projects he seemed to get to the heart of the story that the client was trying to tell in a comprehensive and very elegant first take. He’s the sort of team-first guy that we’re always seeking here at Charlex.”

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