“This was an exciting project on so many levels, including the exploration of the cameras, film stock and the unique capability of our new film scanning technology to overscan the negative above and below the frame-line – a never before seen approach to achieve a sun-washed, celluloid aesthetic that feels both classic and timeless,” explained Cinelicious founder Paul Korver. “We are one of the only companies that support small format… as a complete solution for unique artistic endeavors. James Franco and DP Max Goldman have created a truly evocative and beautiful campaign.”
The campaign debuts with a short teaser video, which was shot from behind the point of view of Franco. It will culminate with a full-length feature film to be released in May.
Shadowing a cast of actors, artists, models and musicians that embody the Los Angeles way of life including Lily Donaldson, Henry Hopper and Amber Anderson, the campaign depicts the story of a hedonistic house party that takes place over a warm December weekend in Malibu. The resulting imagery evokes a causal California lifestyle interspersed with fashion and sexuality.
