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Deluxe to Process and Deliver 4K UHD Content for Samsung UHD TVs

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Burbank-based Deluxe announced that it will provide Ultra High Definition (UHD) mastering and encoding services for a number of Hollywood movies available on Samsung’s UHD Video Pack – a hard drive pre-loaded with 4K UHD content that ships with 2014 Samsung UHD TVs.

Deluxe is working closely with the studios to convert, restore and master UHD-optimized content, and support the processing, management and distribution of titles to new Samsung UHD TVs.

Content will undergo rigorous testing and quality analysis of frame rates, bitrates, color or resolutions, as well as software decoding to ensure that the playback experience is optimized on the target devices. Deluxe is collaborating with DTS for sound.

Samsung launched its UHD Video Pack in April, preloaded with Deluxe’s UHD content so consumers can actually see UHD at home.

“Deluxe is proud to be leading the beginning of the UHD transition, which we believe will define next generation viewing experiences,” said Cyril Drabinsky, president and CEO of Deluxe Entertainment. “Our strong relationships with Studios and CE brands like Samsung, are essential to Deluxe’s ability to bring higher quality UHD-optimized content to market, faster. We’re investing in the advanced technologies, workflows and ecosystem partnerships to enable our customers to access and distribute a broader range of exciting and compelling titles that their consumers will want.”

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