New York-based East Coast Digital recently worked on the 360-degree VR project “Cardboard City.” The :60 short film was a co-winner of the Samsung Gear Indie VR filmmaker contest and its “There in 60 Seconds” challenge, collecting a $10,000 prize in the first of a series of competitions from the global electronics giant.
“Cardboard City” premiered at the 2016 Sundance Film Festival. Directed by Kiira Benzing of Double Eye Productions, it provides an immersive visit inside the enchanted studio of Brooklyn-based stop-motion animator Danielle Ash, who has built a cardboard world inside her studio from the pickle vendor, to the bakery, to the neighborhood bar. As her studio comes to life, viewers find themselves transported inside a cardboard rollercoaster.
An early adopter of post services for the VR format, East Coast Digital did editorial, 3D animation, color correction and audio post for the project. All post was overseen by East Coast Digital president Scott Kleinberger and post producer Stina Hamlin.
“Postproduction for VR is a tough challenge,” said Benzing. “There is an immense amount of footage to handle and it’s easy for one piece to go wrong. A post house has to be innovative enough to want to deal with VR and I’ve found East Coast Digital to be encouraging of innovation.”
Benzing and East Coast Digital are collaborating on the follow-up to “Cardboard City.” A full-fledged 360 VR short film, the sequel will be more technically advanced and create additional possibilities for interaction with the user.