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HomeCraftsCameraGraeme Parcher Joins SIM Digital, Los Angeles, as General Manager

Graeme Parcher Joins SIM Digital, Los Angeles, as General Manager


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Graeme Parcher
Graeme Parcher
The SIM Group has appointed former Kodak executive Graeme Parcher as general manager of the Los Angeles office of its SIM Digital division, a supplier of camera systems and related gear to motion picture and television productions. Parcher will oversee operations, manage relations with studios, independent producers and other key clients and develop strategies for growth.

“Graeme is a talented and creative executive with strong ties to the production community in Southern California and beyond,” said the SIM Group’s James Martin. “His appointment is part of our commitment to expand our share of the production rental market in Los Angeles.”

Ann DeGuire, president of SIM Group’s camera division added that Parcher’s knowledge of production and post makes him an excellent resource for directors, cinematographers and producers. “He’s an excellent choice to lead our team in Southern California and help our clients make smart choices when planning their productions,” she said.

SIM Group is planning to move its SIM Digital, Los Angeles, operations to larger quarters in the former Eastman Kodak building off Las Palmas in Hollywood. The site will also be the new home of SIM Group companies Bling Digital, a specialist in workflow services, and Chainsaw, a provider of editorial and post production services. “Collectively, our companies cover the production pipeline from image capture to finish,” said Martin. “It’s a unique value proposition and it gives us a significant competitive edge over suppliers who only address one aspect of the production cycle.”

Parcher most recently served as worldwide general manager and vice president of entertainment imaging for Eastman Kodak, where he co-led a division with 200 employees and $600 million in annual revenue. In discussing his new role, Parcher said he was impressed by the growth SIM Group has experienced over the past several years, which has included an expansion of its presence in Los Angeles, New York, Toronto and other markets, with moves into lighting and grip rentals, postproduction services, workflow management, and other service areas. “I’m excited by the company’s direction and opportunities for further growth,” he said.

Parcher’s tenure at Kodak spanned three years. Previously, he spent ten years at FujiFilm, ultimately in the role of group vice president of North American operations. His background also includes a senior sales position with Panavision. “Throughout my career, I’ve had strong working relationships with studios and independent producers and I look forward to reinvigorating those ties,” he said. “I am eager to introduce my old friends and associates to the exciting things we are doing at SIM.”

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