Production agency Greatest Common Factory is broadening its expertise with two new additions, Tyler Crelia and Joel Henderson, both of whom have experience working on recognizable brands and television shows.
“Both Tyler and Joel bring a valuable diversity of experience with them to GCF,” said John Trahar, managing partner, GCF. “They’ve been able to step into our production-focused model and immediately deliver.”
Crelia joined GCF from Austin agency GSD&M, where he shot and edited video projects, most notably for the U.S. Air Force, Southwest Airlines, the Big 12 Conference and L.L. Bean. Before that, Crelia worked as a freelance producer in New York City. He is a graduate of the Brooks Institute of Photography in Santa Barbara, Calif.
Henderson, a content producer, previously was a postproduction project manager at Technicolor PostWorks New York, where he worked on Gossip Girl, 30 Rock, White Collar and Royal Pains. His career focused on the final online cuts and mixes for shows like these, as well as commercial spots and feature films. He graduated from The University of Texas at Austin, with a bachelor’s degree in radio, television and film.