Hooligan has relocated to a space in the Manhattan neighborhood of Chelsea. The postproduction boutique will take over the entire 22nd floor of a 1929 high-rise located at 345 Seventh Avenue. Hooligan was previously located at 119 Fifth Avenue in The Flatiron District. The company’s founding trio – Eric Carlson, Kane Platt, and Rosemary Quigley – have been business partners for more than 15 years.
“We looked all over town to find a space that felt right, but most of all, one that could meet our clients’ ever-changing needs,” said Platt, partner/senior editor. “The new place has a more open, centered layout that inspires community and creativity. And just a few blocks from The NoMad Hotel, the location is tremendously convenient. Our new neighborhood is one of those classic New York ‘hoods in transition. We moved to the Flatiron just as it was about to become one of the city’s hottest areas, and its about to happen here – you can feel it. Chelsea has great restaurants, it’s rich with culture and history, and we love being a part of that transformation.”
Hooligan oversaw the custom tenant build-out from start to finish, renovating the space with an homage to its 1920s industrial roots. Their floor once housed a cold fur vault from Chelsea’s booming garment manufacturing days.
The interior design embraces space from top to bottom with an industrial feel, from exposed ceiling joists and pipes, to classic fireproof concrete floors that retain the subtle variation of colors, shapes and textures from nearly a century of refinishes. Hooligan also installed period light fixtures to compliment the interior of the neoclassical building.
“We tried to keep as much of the raw loft space as possible and not make it completely slicked out,” said Platt. “Since the floor had been redone so many times and worn over, we were able to draw out this amazing patina that has character you could never replicate. It’s like a work of art all unto itself.”
Hooligan’s Chelsea office has open views of Manhattan in all directions, including a row of windows that lead to a long south/west-facing setback terrace. The new building also features a main lounge, as well as a conference/screening room with a 16-foot long sliding door and wide open views of the city.
“We wanted clients to step right off the original grey marble-floored elevators from the old fur days and immediately feel the contrast of the vintage warmth that only comes out of careful attention to detail, from the light fixtures down to the ice buckets. I loved our old space, but I love this one more,” Platt concluded.
