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Imagineer Systems Announces Licensing Agreements


At IBC this weekend, Imagineer Systems announced a series of licensing agreements and strategic partnerships that expand market presence for its flagship Planar Tracking technology into high-end postproduction and finishing markets, as well as into consumer/prosumer content creation markets. Quantel, ASSIMILATE and FXhome will license Imagineer’s Planar Tracking technology from mocha to bundle its motion tracking technology in new products.

Quantel will integrate the mocha Planar Tracker into its color and finishing toolset. The mocha Planar Tracker will be available from Quantel’s multilayer timeline. It will be included as a free upgrade for all systems running Quantel V5 software from the end of October 2012.

“Mocha’s terrier-like tracking capabilities are a great addition to the Quantel color and finishing toolset and will make post sessions even more productive and creative,” said Steve Owen, Quantel marketing director.

ASSIMILATE SCRATCH users will now be able to export Planar Tracking data. With the new mocha Pro-to-SCRATCH workflow, artists can tackle difficult motion tracking shots for screen inserts, match moves, set extensions and image stabilization. SCRATCH v7 will be shipping in Q4 2012.

“Together, SCRATCH and mocha Pro are the perfect combination for delivering highest quality, effects-driven content. For years SCRATCH artists have asked for the ability to access mocha’s powerful planar tracking data within SCRATCH. We are very pleased to be working with the team at ASSIMILATE to help deliver this useful new feature to the users,” said Ross Shain, chief marketing officer, Imagineer Systems.

FXhome will collaborate with Imagineer to bring planar tracking-based 3D Camera Solve capabilities to the newest product version of HitFilm 2 Ultimate. As a result of this partnership, HitFilm 2 Ultimate will include a special licensed version of mocha’s 3D Camera Solver called mocha HitFilm, and will be bundled with HitFilm 2 Ultimate.

HitFilm 2 Ultimate and mocha HitFilm are on display in the Sony booth at IBC, working in conjunction with Sony’s Vegas Pro 12. The combination of mocha, HitFilm, and Vegas Pro creates an integrated postproduction system for a new generation of content creators.

“FXhome has emerged as a popular and incredibly affordable visual effect tool for consumer and hobbyist filmmakers worldwide, especially among up-and-coming artists who are constantly pushing the boundaries of creativity. Combining HitFilm 2 Ultimate with mocha’s easy to use planar tracking based 3D camera solving will allow these artists to quickly integrate elements like particles, explosions and 3D models in true 3D space,” said Shain. “Add to this the significance to the market of bundling mocha HitFilm within Sony Vegas 12 Pro Suite; the community of Sony Vegas editors worldwide will now have access to these tools. This is an exciting development for Imagineer.”

The special licensed version of mocha HitFilm will be available within HitFilm 2 Ultimate and included as part of a bundle with Sony Vegas 12 Pro Suite.

Since its release at NAB 2012 earlier this year of mocha AE v3 and mocha Pro v3, mocha and its signature Planar Tracking technology has been shortlisted to win a scientific and technical award by the Academy of Motion Picture Arts and Sciences.

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