Friday, June 14, 2024
Subscribe Now

Voice Of The Crew - Since 2002

Los Angeles, California

HomeIndustry SectorCommercials@LArge Productions Hires EP Ashley Hydrick

@LArge Productions Hires EP Ashley Hydrick


From left: Beth Aranda, Ashley Hydrick and Tracy Mays.
From left: Beth Aranda, Ashley Hydrick and Tracy Mays.

@LArge Productions announced that it has hired Ashley Hydrick as executive producer and partner. The company was launched in March of this year, and is designed to fulfill clients’ advertising needs from concept to execution.

“Our company is built on a flexible business model that integrates production and post fluidly,” said managing director Tracy Mays. “Ashley allows us to more deeply and organically provide a creative and economical solution for our clients. Ashley’s dynamic energy and work ethic is as vital to us as her experience and relationships.”

“Everyone who works with Ashley knows that she will deliver the best,” said executive producer Beth Aranda. “She has a knack for taking care of everyone and everything, in order to ensure clients’ visions are realized at the highest level.”

Hydrick was most recently executive producer at Arsenal FX, where she was central to the company’s growth since 2008. Prior to that she served as a producer for editorial companies Beast, Chrome and Jigsaw.

Upon graduation, she set out to be an audio engineer, and spent four years at Crawford Communications, ultimately becoming evening operations manager for the Atlanta-based company, which offers production, post, audio, original music, VFX, graphics, satellite services and duplication.

“I love the people and the problem solving involved in each project,” said Hydrick, “and find it rewarding to collaborate with smart, creative people to bring ideas to life. I am excited to join forces with Tracy and Beth and help them build @LArge Productions. It’s a unique opportunity to work with people I really respect and enjoy on this new and innovative approach to our industry.”

Since its launch, @LArge has enjoyed ongoing collaborations with key clients, including projects for Toyota and

- Advertisment -


Vicon Introduces Mobile Mocap at SIGGRAPH

Motion capture systems developer Vicon is previewing a futuristic new “Mobile Mocap” technology at SIGGRAPH 2011 in Vancouver. Moving mocap out of the lab and into the field, Vicon's Mobile Mocap system taps several new technologies, many years in the making. At the heart of Mobile Mocap is a very small lipstick-sized camera that enables less obtrusive, more accurate facial animation data. The new cameras capture 720p (1280X720) footage at 60 frames per second. In addition, a powerful processing unit synchronizes, stores, and wirelessly transmits the data, all in a tiny wearable design.

Beowulf and 3-D