Hollywood-based 3D conversion and VFX studio Legend3D has launched a virtual reality division, and is currently partnering with feature film studios, ad agencies and retail partners to create immersive VR experiences in both 2D and 3D formats. Legend’s first project, released at CES 2015, was the short The Recruit: R U In (in partnership with Metaverse). It is currently available on Samsung‘s Milk VR store for download.
Legend is also in active discussions with a number of major studios for cinematic VR content that will be released in conjunction with key marketing initiatives, from tentpole releases to installations at San Diego Comic-Con. Legend’s new virtual reality division will offer clients a full-service workflow from concept to completion for any VR device, in both 2D and 3D 360-degree formats.
“The key to successful virtual reality is producing innovative content at a high-quality level, and the experience is even more successful when it is delivered in stereoscopic 3D,” said Jared Sandrew, Legend’s chief creative officer. “Legend has utilized our award-winning 3D pipeline to create a natural and creative way to introduce realism in these virtual worlds. Our approach guarantees more creative flexibility for filmmakers and agency creative, while also being easier on both postproduction budget and schedule fronts.”