Light Iron – a Hollywood-based post house specializing in on-set dailies, digital intermediate, archival and data services for projects originated on file-based motion cameras – has expanded into the New York market, with the acquisition of OFFHOLLYWOOD’s post operations, located in the Soho district of Manhattan.
“OFFHOLLYWOOD is known in New York in the same way that Light Iron is known in Los Angeles – as a leader in emerging technologies and expert workflows that are changing everything about motion pictures,” Light Iron CEO Michael Cioni said. “Its founders Mark Pederson and Aldey Sanchez have built an impressive company that fully comprehends and embraces file-based workflow across production and post. As Light Iron absorbs OFFHOLLYWOOD’s postproduction operations, we will push capabilities even further by bringing new talent and new technologies that the New York television, feature and fashion markets haven’t yet experienced.”
Cioni will relocate to New York to oversee Light Iron NY’s operations. Located on the eighth floor of 580 Broadway, the facility offers a DI grading theater, DI grading suites, a digital lab and archive center.
OFFHOLLYWOOD will continue as a production service company, expanding its camera rental and support operations on the fourth floor of the same building. In addition, OFFHOLLYWOOD will be the New York region’s exclusive provider of Light Iron’s OUTPOST Mobile Systems.
“Light Iron is perfectly positioned to make a serious impact on the New York market,” Pederson said. “They have built a formidable West Coast presence and have continued to innovate and lead while many post companies have downsized. We have reached a new era in production, where no camera package is complete without a tested post workflow. With this transaction, OFFHOLLYWOOD has access to both Light Iron’s Mobile Systems and their expert team, so we can equip our clients with the most advanced technologies and resources available anywhere.”
Light Iron and OFFHOLLYWOOD have crossed paths numerous times, as the principals of both companies were among the earliest adopters of file-based workflows. Most recently, both companies supported the feature Texas Chainsaw 3D, which opened Jan. 4. OFFHOLLYWOOD provided cameras and stereoscopic 3D acquisition equipment and support, while Light Iron provided on-set data management, digital intermediate and digital cinema mastering.
In September, Light Iron opened a second Hollywood facility that is dedicated to its on-set OUTPOST services.
“I personally look forward to relocating to New York and bringing with me Light Iron’s unique blend of creativity and technology,” said Cioni. “Our mission is to enhance the creative process for the television, feature and fashion markets by continuing to be the leading architect of modern production and postproduction strategies.”
“I’ve traveled to Light Iron LA to pick their brain and experienced the talent they have to offer,” said Rhys Thomas, director of Saturday Night Live’s film unit. “Having the resources and ideas of Light Iron at home is going to be very exciting for the New York market.”