Friday, June 14, 2024
Subscribe Now

Voice Of The Crew - Since 2002

Los Angeles, California

HomeIndustry SectorCommercialsLucky Post Presents Texas Through Spot for Texas Tourism

Lucky Post Presents Texas Through Spot for Texas Tourism

-

LR-lucky-post-texas-spotAgency Slingshot recently tapped Lucky Post to capture the spirit of the state for Texas Tourism in a spot that recently launched nationwide. The journey takes viewers to Texas’ cities, forged by trailblazers and free thinkers who seized every moment. The spot encourages travelers to do the same, highlighting just a few of the cultural offerings, unique experiences and compelling sights available in the state’’s urban landscapes.

LR-lucky-post-texas-spot-3Lucky Post editor Sai Selvarajan crafted vantage points on iconic imagery, along with moments that embody the highlighted locations throughout the state. He worked closely with Lucky Post designer Seth Olson to layer images and weave illustrative moments that simultaneously pay homage to the past and capture the vitality of the present.

“”Working closely with the agency creative team, we wanted to convey a sense of style and grace in a piece that was meant to be both epic and beautiful,”” said Selvarajan.

LR-lucky-post-texas-spot-2““By layering imagery we were able to present a lot of information in a short period of time,”” added Olson. ““There were subtle treatments throughout that evoked mood and tone without taking away from the natural energy and inherent beauty of the real life places and people.””

- Advertisment -

Popular

Vicon Introduces Mobile Mocap at SIGGRAPH

1
Motion capture systems developer Vicon is previewing a futuristic new “Mobile Mocap” technology at SIGGRAPH 2011 in Vancouver. Moving mocap out of the lab and into the field, Vicon's Mobile Mocap system taps several new technologies, many years in the making. At the heart of Mobile Mocap is a very small lipstick-sized camera that enables less obtrusive, more accurate facial animation data. The new cameras capture 720p (1280X720) footage at 60 frames per second. In addition, a powerful processing unit synchronizes, stores, and wirelessly transmits the data, all in a tiny wearable design.