Agency Slingshot recently tapped Lucky Post to capture the spirit of the state for Texas Tourism in a spot that recently launched nationwide. The journey takes viewers to Texas cities, forged by trailblazers and free thinkers who seized every moment. The spot encourages travelers to do the same, highlighting just a few of the cultural offerings, unique experiences and compelling sights available in the state’s urban landscapes.
Lucky Post editor Sai Selvarajan crafted vantage points on iconic imagery, along with moments that embody the highlighted locations throughout the state. He worked closely with Lucky Post designer Seth Olson to layer images and weave illustrative moments that simultaneously pay homage to the past and capture the vitality of the present.
”Working closely with the agency creative team, we wanted to convey a sense of style and grace in a piece that was meant to be both epic and beautiful,” said Selvarajan.
“By layering imagery we were able to present a lot of information in a short period of time,” added Olson. “There were subtle treatments throughout that evoked mood and tone without taking away from the natural energy and inherent beauty of the real life places and people.”