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Made In NY Media Center to Open in Brooklyn


Mayor Bloomberg announces “Made In NY” Media Center. (Photo by Spencer T Tucker).

New York Mayor Michael Bloomberg, media and entertainment commissioner Katherine Oliver and New York City Economic Development Corporation president Seth Pinsky announced plans to develop a new Made in NY Media Center. The 18,000-square-foot facility will be housed in the Dumbo neighborhood of Brooklyn and is expected to open in the spring of 2013.

The Made in NY Media Center will provide workspace, educational programs in partnership with General Assembly, (an education company headquartered in New York) and networking events for content creators and entrepreneurs. The Independent Filmmaker Project will develop and operate the facility, which will act as a centralized hub for the local media industry to collaborate and grow.

The center will offer a host of programs and workshops to foster the development of the next generation of content creators. General Assembly will provide classes, workshops and long-form educational programming covering technology, entrepreneurship and design. The IFP will offer classes on creativity and craft, cross-media strategy and career sustainability. The curriculum will be designed to address the needs of would-be entrepreneurs seeking to transition to emerging career fields in media, individuals looking for specific skills and practical knowledge to fill gaps in their toolkit and those looking to stay current in their chosen career.

Proposed renderings of the design of the Made in NY Media Center.

Yesterday, Mayor Bloomberg was joined at the future site of the Made in NY Media Center by IFP executive director Joana Vicente, General Assembly founder Matt Brimer, U.S. Rep. Nydia Velazquez, Assemblywoman Joan Millman and Carlo Scissura, president and CEO of the Brooklyn Chamber of Commerce.

“New York City’s technology and entertainment industries have never been more exciting than they are today, and our new Made in NY Media Center will help bring developers, entrepreneurs and artists together to continue their growth,” said Mayor Bloomberg. “With an estimated 1,000 tech starts-ups, close to 200 films and 164 television and online series all made in NY, the media center will help connect these industries and continue economic growth in Brooklyn and across the city.”

The Made in NY Media Center will launch with affordable short-term rental work areas; community workspace intended for individual use, and co-working workspace for small firms or start ups for extended rentals, in addition to postproduction suites and two to three anchor tenants who will be housed in offices at the center. The facility will also feature classrooms, a public café, media arts gallery, lounge, numerous conference rooms and a 98-seat state-of-the-art ‘white box’ screening/multimedia room. Flexible workstations can be reconfigured to allow for changing needs of the occupants.

The building at 20 Jay Street is a New York City landmark designed by William Higginson for the Arbuckle Brothers in 1909 as America’s largest coffee roaster and packager. IFP will work with New York real estate development firm Two Trees Management Co. to develop the facility. Brooklyn-based MESH Architectures will design the space.

New York City is home to a vibrant media and entertainment industry. Each year approximately 200 films shoot on location throughout the five boroughs, and there are 25 primetime television and online series based in the city, as well as 140 news, reality, children’s and other programs. An estimated 1,000 tech start ups that have been created in the city during the last five years. Between 2007 and 2010, the number of employees at city-based digital media companies grew by 74 percent.

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