MPC Creative London, the content production division of MPC, announced that it has appointed Sophie Gunn as executive producer.
Until recently, Gunn has been overseeing the growth and development of the MPC Motion Design studio, which specializes in dynamic motion graphics, design, illustration and animation. She has extensive experience across agency, VFX and motion design production.
Gunn recently played a key role in the production of 19 online films for Adidas, including “Predator Instinct,” celebrating the 20th anniversary of the eponymous boot and starring German football champion Mesut Özil.
In her new role Gunn will be working closely with head of creative strategy for MPC Ben Cyzer.
“MPC Creative incorporates concept development, direction, production and VFX all in house,” said Cyzer. “Sophie’s experience, along with her kooky personality is perfectly placed to strengthen and develop the MPC Creative brand. The success of our collaborations with Adidas is testimony to Sophie’s inventive ways of working and aesthetic eye.”
The company recently appointed Zak Thornborough to EP of MPC Creative in the U.S.