Nice Shoes and Editbar have partnered to offer Nice Shoes’ color grading services to Boston-area clients. Editbar’s creative editors are now directly connected to colorists in New York, Chicago and Minneapolis via Nice Shoes’ proprietary remote services technology.
With a creative alliance that has spanned nearly a decade, the studios have delivered a number of projects together for Toyota, Google, Liberty Mutual, Stop & Shop and Mass Mutual. Building on the creative rapport developed during these collaborations, and looking to offer clients more cost-effective options, the decision was made to formalize the relationship.
“We always want to ensure that our Boston clients receive the same level of creative excellence and comfort that they would if they were coming down to New York,” said Nice Shoes managing director Justin Pandolfino. “Editbar is the perfect partner for us. Michael and Peter have won AICE’s best of Boston award multiple times.”
The companies will celebrate the launch of the partnership at the Ad Club’s 23rd annual Hatch Awards.