Mallerman, known as “Malley” to many of his clients, comes to Nice Shoes from Fluid, and has collaborated with Rudge on many projects, as well as his recent forays into directing fashion spots “Dare to Play” and “The Love We Shared.” “We both came to the U.S. around the same time, and I was one of his very first clients,” Mallerman said. “Pretty much everything I’ve done has been with Lez, unless I was unable to book him.”
“Malley is an amazing talent,” Rudge said. “He has a deft touch and acumen that translates into a poetic style, but also has the great timing that comedy editors thrive on. Being able to offer our skills as a team to Nice Shoes clients is really exciting. It gives me and our other artists an opportunity to offer insight earlier into the creative process.”
Malley’s clients have included Maybelline, Burger King, Olay, Crest, Volkswagen, Ford and Guinness, and he’s also cut music videos for Iggy Pop, The Eurythmics and The Cure.
Editor Tony Dolezal has risen through the ranks of Nice Shoes, having started in the shipping department after a stint as an intern at Lost Planet. He’s edited projects for L’Oreal, Tory Burch and Ad Council, and assisted on Nice Shoes’ stereoscopic 3D films and Kanye West’s Cruel Summer film. “Tony has quickly become a skilled and intuitive editor,” Rudge said. “But having Malley here to impart his knowledge and experience is really going to take him to another level.”
Building and overseeing the group is Nice Shoes managing director Kristen Martini. Martini’s background is based in editorial, having produced at Blue Rock and managed both DraftFCB’s and JWT’s in-house postproduction studios. “Having expert editors like Malley and Tony working alongside our other artists is extremely valuable,” said Martini. “Our clients have been bringing us more multi-discipline and one-stop shop packages, and formalizing this new team strengthens our ability to service them better. Rounding out the team with freelance talent allows us to collaborate with independent editors that complement the work we’re already doing in-house.”
The team’s first project will have Nice Shoes managing the process from dailies and edit through color and finishing. “Moving in this direction just makes sense,” said Martini. “We’ve always been known for our artistry and strength in delivering a flawless end product. By getting more involved in the beginning, now our artists can be a part of the creative process right from the start.”
