Post FactoryNY, which has served the film, TV and commercials markets for more than 15 years, recently upgraded its state-of-the-art screening room on 6th Avenue with two Baselight TWO color grading systems from FilmLight.
Post FactoryNY has been a Baselight customer for over a year now and originally chose the system to help extend its reach into the film market. It recently took the opportunity to upgrade its Baselight HD system to a Baselight TWO, as well as purchasing an additional system, for more speed and functionality.
“We chose Baselight because it is the most intuitive system available,” said Mishel Hassidim, lead colorist, Post FactoryNY. “Another reason was the level of support FilmLight could offer – something which was not available from any other manufacturer we talked to. We have a great relationship with the FilmLight support team and we know they’re always on hand if we need them.”
Post FactoryNY is known as an offline feature film facility. It added the color grading department five years ago.
“We are a growing color department and being able to say to our clients – and prospects – that we have a Baselight, really helps validate the idea of working with us, because it’s such a respected and powerful system,” said Chris Peterson, Post FactoryNY producer and director of business development.
Baselight TWO allows Post FactoryNY to work in multiple formats with no transcoding required. The colorists can also help DPs visualize the final result by using Baselight to test colors and cameras before shooting, helping to determine what ranges they can achieve from a specific camera, and previewing final looks.
Recent projects include Kink, which premiered at the Sundance Film Festival, and The Director, which premiered at the Tribeca Film Festival. Both were produced by James Franco and directed by Christina Voros.
“You can just tell that the system has been built by people that work with color,” said Eyal Dimant, senior colorist. “The shapes, keyers and hue-shift functions are fantastic, and the tracking is incredibly quick. With other systems, I may have thought twice before creating a window or shape to track as I wouldn’t want to spend the time on it. With Baselight I don’t think twice as I know it will take a few seconds and the result will be perfect. Baselight allows us to focus on what is important: color.”