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NVIDIA and Adobe Collaborate for a Faster Creative Cloud


NVIDIA announced its GPUs are powering the upcoming releases and new GPU-accelerated features of Adobe Creative Cloud™ video applications, such as Premiere Pro CC, After Effects CC, SpeedGrade CC, Media Encoder (AME) and Adobe Anywhere. The upcoming releases were revealed by Adobe at NAB.

NVIDIA’s GPUs enable fast performance for applications, whether working in HD or 4K, desktop or mobile, workstation or cloud. NVIDIA and Adobe have collaborated to develop GPU-accelerated features designed for professional video editors, VFX artists and colorists.

The latest version of Premiere Pro CC will add a significant speed and efficiency improvement to 4K workflows by enabling GPU debayering for real-time RED Camera media 4K playback on NVIDIA GPUs. Before this new GPU feature was added, Premiere Pro CC editors needed an additional dedicated RED ROCKET card.

Additionally, the latest version of Adobe Premiere Pro CC offers new GPU-accelerated Mercury Playback Engine features for real-time playback, including Master Clip Effects to enable all changes to be applied to sub-clips, as well as Feathered Masking for automatic image tracking. These new GPU-powered features add to the list of GPU optimizations within Adobe Premiere Pro CC and throughout Adobe Creative Cloud applications.

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