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HomeCraftsEditingOptimus and Nice Shoes Expand Partnership

Optimus and Nice Shoes Expand Partnership


Ron Sudul
Ron Sudul
Chicago-based production and post house Optimus and New York-based Nice Shoes have entered into an alliance to form Nice Shoes at Optimus in Chicago and provide Optimus with a presence in New York. Nice Shoes at Optimus will be led by colorist Ron Sudul.

“We were thrilled to start a remote color partnership with Nice Shoes earlier this year,” said Optimus partner/president Tom Duff. “Now, we are forming an even stronger alliance by giving each other physical presences in Chicago and New York.”

“We’ve wanted to establish a presence in Chicago for years, and we couldn’t think of a better way to do so than with Ron heading there to lead Nice Shoes at Optimus,” said Nice Shoes partner/CEO Dominic Pandolfino. “We’re looking forward to partnering with Optimus in New York as well, bringing together two of the great creative brands in our industry.”

A part of Nice Shoes since its inception, Sudul is responsible for a wide range of spots for noted brands, including AT&T, McDonald’s, Givenchy, IBM, UPS, GE, Starbucks, Toyota, MTV, Food Network and Chase. He has also collaborated on numerous projects with artists Kanye West, M.I.A. and Beyoncé, having graded a number of videos from the singer’s “Visual Album.”

“I knew from my first trip to Optimus that the culture there was a great fit for Nice Shoes,” said Sudul. “We have an opportunity to elevate the Optimus reputation even further with onsite world-class color capabilities from Nice Shoes. I’m going to miss New York pizza, but I’m looking forward to working with Tom and the stellar talent in Chicago.”

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