Saturday, June 15, 2024
Subscribe Now

Voice Of The Crew - Since 2002

Los Angeles, California

HomeCraftsEditingOptimus and Nice Shoes Expand Partnership

Optimus and Nice Shoes Expand Partnership


Ron Sudul
Ron Sudul
Chicago-based production and post house Optimus and New York-based Nice Shoes have entered into an alliance to form Nice Shoes at Optimus in Chicago and provide Optimus with a presence in New York. Nice Shoes at Optimus will be led by colorist Ron Sudul.

“We were thrilled to start a remote color partnership with Nice Shoes earlier this year,” said Optimus partner/president Tom Duff. “Now, we are forming an even stronger alliance by giving each other physical presences in Chicago and New York.”

“We’ve wanted to establish a presence in Chicago for years, and we couldn’t think of a better way to do so than with Ron heading there to lead Nice Shoes at Optimus,” said Nice Shoes partner/CEO Dominic Pandolfino. “We’re looking forward to partnering with Optimus in New York as well, bringing together two of the great creative brands in our industry.”

A part of Nice Shoes since its inception, Sudul is responsible for a wide range of spots for noted brands, including AT&T, McDonald’s, Givenchy, IBM, UPS, GE, Starbucks, Toyota, MTV, Food Network and Chase. He has also collaborated on numerous projects with artists Kanye West, M.I.A. and Beyoncé, having graded a number of videos from the singer’s “Visual Album.”

“I knew from my first trip to Optimus that the culture there was a great fit for Nice Shoes,” said Sudul. “We have an opportunity to elevate the Optimus reputation even further with onsite world-class color capabilities from Nice Shoes. I’m going to miss New York pizza, but I’m looking forward to working with Tom and the stellar talent in Chicago.”

- Advertisment -


Vicon Introduces Mobile Mocap at SIGGRAPH

Motion capture systems developer Vicon is previewing a futuristic new “Mobile Mocap” technology at SIGGRAPH 2011 in Vancouver. Moving mocap out of the lab and into the field, Vicon's Mobile Mocap system taps several new technologies, many years in the making. At the heart of Mobile Mocap is a very small lipstick-sized camera that enables less obtrusive, more accurate facial animation data. The new cameras capture 720p (1280X720) footage at 60 frames per second. In addition, a powerful processing unit synchronizes, stores, and wirelessly transmits the data, all in a tiny wearable design.

Beowulf and 3-D