Rising Sun Research announced that it has changed its name to Cospective. The company, known for its remote review-and-approval software cineSync as well as its cineSpace color management system, chose the new name to better represent the nature of its future products and services.
“The new name and brand represent a shared perspective, which is what our products and services enable – no matter where in the world people are located,” said company CEO, Rory McGregor.
The company started life as the technology division of the highly successful VFX company Rising Sun Pictures, before being spun out as a separate company in April 2000. “The majority of our initial customers were VFX facilities,” explained McGregor. “Over the past few years, however, our customer base has broadened to include advertising, television, games and education, and we needed a new name to reflect that.”
Cospective will still maintain a strong presence in VFX and film production through its popular cineSync software. CineSync is used by facilities and studios worldwide on major film productions, including such films as Avatar, Inception, The Dark Knight, the Harry Potter series, Hunger Games and Twilight.
