QuietMan recently teamed up with Euro RSCG on a multi-spot campaign for Charles Schwab showing traders attacking the markets with Schwab’s battery of analytical and informational resources. QuietMan CD Anthony Ferrara and EP Carey Gattyan led a team that delivered title and graphics work for the campaign.
The QuietMan team completed a total of four :60 spots for two Charles Schwab campaigns. The three spot “Active Trader” campaign profiles traders at home as they use the Active Trader online toolset, while an additional spot for OptionsXpress follows brokers in a bustling office setting. Each video highlights Charles Schwab’s data analysis tools and expert remote team, enabling users to execute a wide array of financial trades in domestic and international markets.
“The floating environmental graphics are a product of the main character’s mind, organizing themselves in ways that reflect the nature of his thoughts,” Ferrara explained. “The quantity of floating graphics was something we had to always be mindful of, as we didn’t want the products to come off as overly complex or unapproachable. Our approach cleanly lays out the information so that viewers can appreciate how customizable these products are and how well they simplify large quantities of data.”
The campaign follows a previous effort by Schwab, and the company asked QuietMan to create a set of graphical guidelines that would be consistent with the earlier spots. The studio worked closely with the ADs at EuroRSCG to evolve the look without compromising the continuity of the campaign.
The studio recreated all in-screen content on Adobe Illustrator and Photoshop, tracking scenes in PFTrack, animating screens in After Effects, creating 3D elements in XSI, and knocking out the final composite in Flame.