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HomeNewsSal Malfitano and Ed Koenig Join Nice Shoes

Sal Malfitano and Ed Koenig Join Nice Shoes


Sal Malfitano
Sal Malfitano

Nice Shoes announced that executive producer Ed Koenig senior colorist Sal Malfitano have joined the company’s color team.

Malfitano has over eight years of color experience with The Mill where worked on many high-profile projects, collaborating directly with Lady Gaga on her music video “Applause,” and with Anomaly to deliver the Emmy-nominated Super Bowl spot “A Hero’s Welcome” for Budweiser.

“Nice Shoes has a stellar reputation and an incredibly loyal following. It’s exciting to be collaborating with Ed again and I’m happy to be working with Dominic and the rest of the team,” said Malfitano. “Culturally, it’s a great fit. I felt immediately welcome.”

Ed Koenig
Ed Koenig

“When I had the opportunity to add to our color team, the first thing I did was call Sal,” added Koenig. “He brings a unique point of view to our roster. Sal learned to grade in a slightly different style to the colorists at Nice Shoes, and I think he will complement our offering very well.”

Koenig came to Nice Shoes after years with MPC, where he was instrumental in building out the company’s U.S. color department as executive producer. In addition to bringing Malfitano on board, Koenig also signed a new remote partner in Minneapolis. He plans to continue strengthening bonds with agency clients in New York, while also growing the studio’s network of remote partnerships, including those in Boston, Chicago, Dallas, Detroit, Miami, New Orleans and Santa Monica.

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