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HomeIndustry SectorCommercialsShootersINC Re-Brands as Alkemy X and Expands its Team

ShootersINC Re-Brands as Alkemy X and Expands its Team


Don Sikorski.
Don Sikorski.
ShootersINC has re-named and re-branded as Alkemy X. All divisions of ShootersINC including ShootersTV, ShootersNYC, DIVE and BIGSMACK will adopt the new brand name. The company has also expanded its space in New York and added a series of new talents including vice president, development for content Don Sikorski, executive producer Susie Shuttleworth, creative director Bex Schwartz and 3D visual effects supervisor Dave Zeevalk.

According to Alkemy X president and CEO Ray Carballada, “It became clear that we needed one name and one brand that really told the story of who we are and encapsulated our messaging for clients, so they know immediately the talent and resources that we can provide for their projects.”

Susie Shuttleworth.
Susie Shuttleworth.
Reporting to Mark Finkelpearl, SVP of development and production of original content for Alkemy X, Sikorski is a series creator and producer whose most recent projects include VH1‘s Black Ink Crew and its new spinoff series Black Ink Crew: New Orleans. Sikorski has created and delivered programming to clients such as CNBC, Nat Geo, NBC and A&E.

Shuttleworth brings more than 15 years of television industry experience to her new position. She served as producer, EP or head of production, and honed projects for entertainment and consumer brands, including 1st Avenue Machine, Loyalkaspar, Urban and Pilot NYC. Her most recent accomplishment was launching the Brooklyn-based production company Juniper Jones.

Bex Schwartz.
Bex Schwartz.

Schwartz joins Alkemy X having had stints at VH1, MTV Games’ on air work, overseeing and producing all of the cross-Viacom (MTV, MTV2, VH1, Logo, Spike, CMT, etc) content for Rock Band, Rock Band 2, The Beatles: Rock Band and Dance Central. Most recently, Schwartz was the creative director, brand creative of TeenNick, including The 90s Are All That and NickMom.

Carrie Spott, executive of business development will now be focused on network relationships and the growth of original content, branded entertainment and promos.

Dave Zeevalk.
Dave Zeevalk.

Zeevalk brings to Alkemy X visual effects experience including commercial work. He comes from Look Effects, where he spent several years expanding the company’s 3D department and pipeline. While there, Zeevalk supervised both episodic television and feature film projects, including such credits as: Moonrise Kingdom, The Secret Life of Walter Mitty, Noah, A Most Violent Year, Gotham, Game of Thrones and Babylon Fields. His career has included stints at Zoic Studios, Look Effects and BIGSMACK.

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