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Shuttlecraft Launches in New York

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LR-Ronnie Koff-email

Ronnie Koff
Ronnie Koff
Shuttlecraft, a full-service production company founded by partners Ronnie Koff and Dan Dickenson, has just opened its New York boutique studio. Specializing in high-end, cinematic visual storytelling, Shuttlecraft will offer live-action and postproduction services, including VFX, animation, editorial, compositing and finishing. Koff, formerly of Imaginary Forces, will serve as executive creative director, and Dickenson, founder of directing collective Supergoober, will act as managing partner/executive producer. Robert Berman will serve as executive producer.

“We founded Shuttlecraft because we wanted to start something provocative, smart and fresh, where we could inspire and enable talent to create, innovate and break the rules,” said Koff. “We believe great ideas deserve great design, and this approach is infused in everything we do – no matter the medium or budget.”

Koff and Dickenson originally met through Imaginary Forces, where Koff spent 10 years creating experiential design, interactive, feature and commercial work for clients such as IBM, Tropicana, Oral-B and Yoplait, as well as designing the main titles for all three Transformers features.

Dan Dickenson
Dan Dickenson
Dickenson represented the creative studio in the U.K. market through Supergoober. He built his career on finding fledgling talent and developing them, including such directors as Joseph Kosinksi, Nima Nourizadeh, Ruben Fleischer and Michael Gracey. His productions have garnered numerous industry awards including Cannes Lions, MTV’s Video Music Awards and Europe Music Awards and D&AD.

Through the Imaginary Forces relationship, the two quickly bonded and, eventually, began discussing a venture that would combine Dickenson’s ability to find and nurture talent, and Koff’s directorial and creative expertise.

“We want to remain tight-knit and nimble enough to do work that challenges us, as well as the audience,” said Dickenson. “In today’s market, the better ideas usually come with little money attached, and our model allows us to take those creative risks. Having multiple directors and a large staff requires a bigger office and bigger budgets, which can obscure the big picture, creatively and strategically.”

Dickenson and Koff vetted the Shuttlecraft roster to include directors whose approach is equally driven by design and storytelling. “Overlap between directors is so common on many rosters that it’s hard to see a distinction of talent,” said Koff. “We assembled our roster so that each director could add something unique and tangible for the greater whole of the collective.”

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