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HomeIndustry SectorCommercialsSpacejunk Recreates Bonnie & Clyde

Spacejunk Recreates Bonnie & Clyde

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“Bonnie & Clyde”

For the recent PromaxBDA conference, Spacejunk was tasked with a unique challenge: choose a song that pre-dates MTV’s 1981 launch and create its music video using any medium. Spacejunk’s selection was the 1968 song “Bonnie & Clyde” by Serge Gainsbourg and Brigitte Bardot.

“While researching the ambush of Bonnie and Clyde, the looting that occurred immediately afterward left a big impression on us,” said Spacejunk creative director Jeff Boddy. “The population of the nearby town swarmed the death car, taking Bonnie and Clyde’s personal belongings, cutting Bonnie’s dress off and attempting to cut off Clyde’s trigger finger. The song provided an opportunity to interpret the horror of this historic event in our own way.”

The events that transpired lead to Spacejunk’s concept of pairs of things being destroyed. “Even if you don’t know who Bonnie and Clyde were, you know they go together and that a cataclysmic end is nigh.” explained Spacejunk creative director Mike Beaumont.

To capture the drama of the paired objects’ obliteration, Spacejunk worked with a pyrotechnics company in nearby Cleveland, fresh off its work on The Avengers. The explosion footage was shot by Spacejunk with a Phantom Flex Cam at over 5,300 frames per second, which revealed every tragic detail in slow-motion drama.

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