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HomeCraftsCameraTechnicolor Announces Partnership with Canon

Technicolor Announces Partnership with Canon

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AT NAB Technicolor announced a new strategic alliance with Canon USA to leverage Technicolor’s color-science in a suite of creative tools for cinematographers using Canon EOS DSLR cameras in motion picture and television production.

The new suite of creative tools will be inaugurated with Technicolor’s CineStyle coupled with Technicolor’s Digital Printer Lights, which will provide a more seamless pipeline from principal photography into editorial, for projects filmed using Canon EOS DSLR cameras. Technical tests have been conducted with various camera-lens configurations under the supervision of Technicolor color scientists with a number of renowned cinematographers.

“Technicolor, once again, is taking an innovative leadership position by their very forward-looking development of tools and workflows to support the deployment of Canon’s EOS DSLR’s into motion picture production,” said cinematographer, and past ASC president, Daryn Okada.

“Having shot a theatrical feature using Canon’s EOS DSLR’s (1-D Mark IV, 5D Mark II and the 7D), I am very supportive of Technicolor and Canon working together to develop the ‘CineStyle’ profile,” said Tom Stern, AFC, ASC. “This can only help to serve greater utility of the EOS DSLR’s in production cinematography. I applaud this effort.”

The cooperation between Technicolor and Canon USA was prompted by key professional cinematographers eager to incorporate Canon EOS DSLR cameras into their creative palettes.

Technicolor CineStyle allows for greater image latitude as production photography moves into editorial and ultimately digital intermediate color grading and delivery.

“Technicolor has closely followed the adoption of Canon EOS DSLR cameras into the ranks of professional productions,” said Technicolor’s chief marketing officer, Ahmad Ouri. “We remain committed to cinematographers as they adopt new tools and techniques, and, based on the requests we’ve received from many of our creative clients, we have worked with Canon to provide a stable path, originating with these cameras and flowing effortlessly into our post pipeline.”

“We are astounded at how well Canon EOS DSLR products have been received by the broadcast and film community, and very pleased with the beautiful and creative results that have been produced using our equipment,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon USA, Inc. “We are excited about Technicolor’s development of their new CineStyle for Canon EOS DSLR cameras, giving postproduction professionals image files with much greater latitude and versatility when color grading EOS footage.”

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