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HomeIndustry SectorCommercialsThe AME Company Opens up Shop

The AME Company Opens up Shop


The AME Company officially launched all of its services, including the most requested for new and cash-strapped producers and writers: ready-to-pitch, low-cost sizzle reels. AME also offers music video production, TV commercials and web series.

“After more than 20 years in the industry, I saw that budget was the biggest barrier to entry for first-time producers,” Mary Ann McQueen Butcher said. “It was clear that the current business models didn’t work for a lot of people. The scenarios included paying $10,000 to $100,000 for a sizzle. That’s crazy and not necessary in most cases. The other common one is not paying anything for it, but the production company who does the work then owns half. That doesn’t seem right. Just because that’s the way it was always done doesn’t mean it isn’t time to break the paradigm.”

The AME Company recently acquired both Reality TV Depot and Authentic PR in an effort to provide a complete suite of services for production and postproduction.

Brian Carsey heads the business development arm of the organization (including pre-production and casting) and helps McQueen Butcher choose the projects that are most likely to be embraced by development executives.

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Vicon Introduces Mobile Mocap at SIGGRAPH

Motion capture systems developer Vicon is previewing a futuristic new “Mobile Mocap” technology at SIGGRAPH 2011 in Vancouver. Moving mocap out of the lab and into the field, Vicon's Mobile Mocap system taps several new technologies, many years in the making. At the heart of Mobile Mocap is a very small lipstick-sized camera that enables less obtrusive, more accurate facial animation data. The new cameras capture 720p (1280X720) footage at 60 frames per second. In addition, a powerful processing unit synchronizes, stores, and wirelessly transmits the data, all in a tiny wearable design.

Beowulf and 3-D