The AME Company officially launched all of its services, including the most requested for new and cash-strapped producers and writers: ready-to-pitch, low-cost sizzle reels. AME also offers music video production, TV commercials and web series.
“After more than 20 years in the industry, I saw that budget was the biggest barrier to entry for first-time producers,” Mary Ann McQueen Butcher said. “It was clear that the current business models didn’t work for a lot of people. The scenarios included paying $10,000 to $100,000 for a sizzle. That’s crazy and not necessary in most cases. The other common one is not paying anything for it, but the production company who does the work then owns half. That doesn’t seem right. Just because that’s the way it was always done doesn’t mean it isn’t time to break the paradigm.”
The AME Company recently acquired both Reality TV Depot and Authentic PR in an effort to provide a complete suite of services for production and postproduction.
Brian Carsey heads the business development arm of the organization (including pre-production and casting) and helps McQueen Butcher choose the projects that are most likely to be embraced by development executives.
