The creative concept emerged from a Russian restriction on featuring people in advertisements for alcohol. “The creative brief called for something sexual – something that would make the Russian audience blush,” explained Sharabani.
The Artery team jumped into the process well before production began, sitting in on pre-pro meetings with the client, suggesting shot designs and offering other creative input. They were also on set during the shoot and engaged all parties throughout the edit, then passed all the footage through Flame.
“When we work with any director or client, we don’t only support their vision, we also help with a full-package creative process,” noted Sharabani, who had teamed up with Gold on a recent Nike project. “We have a very natural creative collaboration with Zach, so we were not hamstrung by any misunderstanding about the relationship between the VFX supervisor and the director.”
“I enjoy working with The Artery because they are so intimately involved at every step of production,” said Gold. “Their expertise in concept-to-completion VFX work is really unmatched, streamlining the process and assuring a phenomenal end product. They’re willing to help wherever needed, whether that’s in pre-production, color grading, edit, client interface, or in any of a number of different areas.”
