The Napoleon Group, the full-service previsualization and commercial test company, has completed its first project for New York electric utility Con Edison, a 2:30 minute 3D animation titled “Good to Know” that shows what’s involved in getting the lights back on as soon as possible after a storm. Currently showcased on Con Edison’s homepage, the spot features a virtual suburb where a Con Edison truck and crew arrives to repair electrical wires damaged by a lightning strike.
“We created a unique little town with people, houses and cars, all of which were designed exclusively for this project,” VP/creative director Ken Kresge said. Particularly noteworthy, he adds, is the look. “Not just characters and setting but animation style as well.”
The project benefited from Napoleon’s offerings as well as a collaborative pipeline that integrated art, 3D, edit and audio. Con Edison chose Napoleon based on the company’s impressive 3D animation track record and was pleased with both the creative process and the result.
“[Con Edison] needed a video to help customers understand why restoring power after a storm can take time, and communicate the steps in a concise and entertaining way,” said Chris Stetson, producer/editor, Con Edison public affairs. “From the initial concept to the final render, the team at Napoleon was with us every step of the way, offering ongoing creative collaboration, flexibility and a streamlined workflow that made the process as rewarding as the product.”