Thursday, June 13, 2024
Subscribe Now

Voice Of The Crew - Since 2002

Los Angeles, California

HomeCraftsAnimationAnt Farm Produces New “Call Of Duty” Trailer

Ant Farm Produces New “Call Of Duty” Trailer


Kevin Spacey stars in this new Call of Duty trailer.
Kevin Spacey stars in this new Call of Duty trailer.
L.A.-based entertainment marketing and advertising agency Ant Farm recently produced the reveal trailer for the world premiere of Activision’s “Call of Duty: Advanced Warfare.”

In the trailer, Kevin Spacey delivers a powerful speech on the shortcomings of democracy. “Call of Duty: Advanced Warfare” envisions battlegrounds of the future, where both technology and tactics have evolved to usher in a new era of combat. The trailer features hover bikes, walking tanks and a weaponized mech suit.

Ant Farm collaborated closely with Activision and developer Sledgehammer Games to produce the trailer, directing all game footage. “We looked to create a spot that was the perfect marriage of a tremendous actor performance combined with brilliantly directed gameplay,” explained Ant Farm VP/creative director Scott Carson. “The incredible graphic leap that ‘Call of Duty: Advanced Warfare’ has taken delivers the emotional impact of Kevin Spacey’s speech in a way never possible before. Our teams captured extraordinary moments of gameplay that would stand up to that kind of powerhouse performance.”

Ant Farm has created many of the advertising gameplay spots for Activision’s “Call of Duty” franchise, including trailers, television spots and advertising packages, as well as a 3D trailer.

- Advertisment -


Vicon Introduces Mobile Mocap at SIGGRAPH

Motion capture systems developer Vicon is previewing a futuristic new “Mobile Mocap” technology at SIGGRAPH 2011 in Vancouver. Moving mocap out of the lab and into the field, Vicon's Mobile Mocap system taps several new technologies, many years in the making. At the heart of Mobile Mocap is a very small lipstick-sized camera that enables less obtrusive, more accurate facial animation data. The new cameras capture 720p (1280X720) footage at 60 frames per second. In addition, a powerful processing unit synchronizes, stores, and wirelessly transmits the data, all in a tiny wearable design.

Beowulf and 3-D