L.A.-based entertainment marketing and advertising agency Ant Farm recently produced the reveal trailer for the world premiere of Activision’s “Call of Duty: Advanced Warfare.”
In the trailer, Kevin Spacey delivers a powerful speech on the shortcomings of democracy. “Call of Duty: Advanced Warfare” envisions battlegrounds of the future, where both technology and tactics have evolved to usher in a new era of combat. The trailer features hover bikes, walking tanks and a weaponized mech suit.
Ant Farm collaborated closely with Activision and developer Sledgehammer Games to produce the trailer, directing all game footage. “We looked to create a spot that was the perfect marriage of a tremendous actor performance combined with brilliantly directed gameplay,” explained Ant Farm VP/creative director Scott Carson. “The incredible graphic leap that ‘Call of Duty: Advanced Warfare’ has taken delivers the emotional impact of Kevin Spacey’s speech in a way never possible before. Our teams captured extraordinary moments of gameplay that would stand up to that kind of powerhouse performance.”
Ant Farm has created many of the advertising gameplay spots for Activision’s “Call of Duty” franchise, including trailers, television spots and advertising packages, as well as a 3D trailer.