Culver City-based Blur Studio recently delivered two new :30 commercials for Activision’s Skylanders via ad agency 72andSunny. Blur’s director Jeff Fowler helmed the CG spots, “Inside the Trap” and “Trapping Kaos.”
“Working with a tough little veggie warrior and a powerful super-dwarf armed with Traptanium-infused hammers spurred our creative energy to create something like none other,” explained Fowler. “We had a blast bringing a little mayhem to the world of Skylanders where we built a village and staged a cinematic battle scene between Gulper and Food Fight.”
Fowler and his team of 30 artists completed CG material for both spots in less than two months.
“The Skylanders brand is built on the idea of bringing toys to life,” said freelance creative director Michael Bryce. “Working with Blur gave us an entirely new way to look at the characters and what they were capable of.”
“The level of visual detail and character development Blur brought to the project was incredible. They took an already rich and fun world of Skylanders and turned up the volume helping us make something truly unique and ground-breaking for the category,” said agency creative director Tim Wolfe.