Gravity has signed creative director Alex Postelnicu. Postelnicu previously worked with many of the industry’s top branding companies, and also has an accomplished live-action directing reel. He brings extensive design and VFX experience to Gravity.
“Alex does not fit into a tidy little box, since he truly does it all – concept development, VFX, design, interaction/interface design, motion design, event design, live-action directing and photography,” said Zviah Eldar, chief executive officer and chief creative officer In the past, he’s been a top gun for such companies as Humble, Digital Kitchen, Brand New School, Psyop, Stardust and Superfad. We’re thrilled to add him to our Gravity team.”
“Alex is equally comfortable on set directing, working as a creative design director, or compositing in Flame with a room full of clients,” said Gravity’s CMO and EP Bob Samuel. “His international background has helped him develop the ability to create functional, smart and effective communication design that has a positive response, and that can be used in advertising, fashion, architecture, industrial design or art.”