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HomeCraftsAnimationHamsters Slim Down and Spiff Up for Kia Soul

Hamsters Slim Down and Spiff Up for Kia Soul


LR-kia-1Rock Paper Scissors recently teamed with David&Goliath to create “Totally Transformed,” a 90-second spot for the new 2014 Kia Soul.

In this spot, the famous Kia hamsters jog on the beach, hit the gym, get their “fur” done and roll up to the red carpet looking like Hollywood hot-shots. “Totally Transformed” was edited by RPS editor Angus Wall.

The spot features Lady Gaga’s new single, “Applause,” and premiered following her performance on Sunday’s VMAs.

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Vicon Introduces Mobile Mocap at SIGGRAPH

Motion capture systems developer Vicon is previewing a futuristic new “Mobile Mocap” technology at SIGGRAPH 2011 in Vancouver. Moving mocap out of the lab and into the field, Vicon's Mobile Mocap system taps several new technologies, many years in the making. At the heart of Mobile Mocap is a very small lipstick-sized camera that enables less obtrusive, more accurate facial animation data. The new cameras capture 720p (1280X720) footage at 60 frames per second. In addition, a powerful processing unit synchronizes, stores, and wirelessly transmits the data, all in a tiny wearable design.

Beowulf and 3-D