Digital production studio HOAX Films recently provided visual effects services for “Work Bitch,” the new Britney Spears video, directed by Ben Mor. The song is the first single from Spears’ upcoming eighth studio album, to be released Dec. 1.
“Work Bitch” marks the second collaboration between Mor and HOAX Films. The design studio previously delivered visual effects for “Part of Me,” directed by Mor for Katy Perry in 2012. For “Work Bitch,” HOAX Films completed sky replacements shots, set extensions and cleanup.
“Ben’s innovative music videos work like films, each with its own unique visual narrative,” HOAX Films executive producer Alexis Nelson said. “We are excited to collaborate on such a stunning music video.”
“Ben sets the creative bar very high and raises it with each new video,” HOAX Films creative director Rick Sander said. “It’s great to be part of the process.”
Mor said that he and HOAX Films have developed a productive rapport for visually-driven projects. “Alexis, Rick and the whole crew at HOAX are one of a kind,” he said. “They are great to work with and always go above and beyond. I really like working with local, creative people who deliver stunning visuals like the biggest studios.
“Work Bitch” is produced by Spears’ “Scream & Shout” partner will.i.am and debuted last week at No. 12 on the Hot 100.