Creative studio, MPC NY, has added David Estis as its new creative director of digital. Estis, joins the studio from B-Reel. He specializes in motion, experiential and interactive design. In his new position, Estis will focus on integrating digital, design and broadcast VFX for agency and direct-to-brand clients.
“Since opening the NY office last year, we’ve made a concerted effort to build a fully integrated shop and to avoid creating a compartmentalized internal structure with various, disconnected divisions,” said MPC NY MD Justin Lane. “Someone like David, with a strong history in traditional design-driven work and an extremely impressive portfolio of interactive and digital work, helps build a strong foundation for this approach. He’s only been here a few weeks and has already added tremendous value by helping on multiple pitches for broadcast work and interactive/experiential, some covering both, proving to us that this is the right direction for companies like ours.”
“Versatility and adaptability are the cornerstones of the modern production landscape and MPC understands that like no one else,” Estis said. “This is a highly creative environment that enables us to bring the most out of someone else’s idea or to work with agencies and clients to develop a new concept from the ground up.”
“To be honest with you, there aren’t many companies doing what we do right now,” continued Estis. “You have your broadcast VFX and design companies on one end of the business and the digital/interactive on the other. While this might make sense in terms of technological capabilities, the visuals tend to suffer, as the talent isn’t always there. With MPC, we have the talent in-house, whether it’s CG particle specialists or design-oriented CG artists, sometimes sitting right next to each other. I’m excited to get to work such a versatile team.”
Estis, who has also worked at The Mill, Razorfish and Exopolis, has led the creation of digital, immersive, interactive and video experiences for Tanqueray, State Farm, Skype, the AFL-CIO, M•A•C, MBUSA, Ford, Balenciaga, Ralph Lauren, TED, Hulu, GM, Microsoft, Apple and Nicktoons. He acted as creative director for Razorfish’s multi-award winning site and has developed entertainment campaigns for Universal Pictures, Fox International and Focus Features.