“When I first saw this idea, it had so many challenging elements that I immediately thought of Ntropic for the VFX, and Nate and Andrew for their directing wizardry,” said executive producer Joseph Uliano. “Nate and I have had a very creative and ongoing relationship for over 10 years and there is no one I trust more to deliver.”
The promo features a series of vignettes with a cast that showcases the upcoming line-up and all the scenes featured were shot on a rigorous three-day schedule, on set in Los Angeles. Elements were also shot in Vancouver and in the Hamptons. The creative process included a blending of live action, motion control, CGI animation and Flame effects. Shooting the background plates on different days from the talent meant that Ntropic needed to marry all of these elements seamlessly. The Ntropic team operated around the clock for three weeks creating visual effects for the vignettes, interweaving a glimpse of ABC Sunday’s three prominent shows: Once Upon A Time, Vengeance and 666 Park Avenue.
“We were super thrilled to work on this project with Joe Uliano and with ABC,” said Robinson. “In our research, we looked at literally hundreds of promos, and believed we could re-think what a promo could be. We had full support and collaboration from all the celebrity talent, which was amazing.”