Led by Nate Robinson and Andrew Sinagra, the creative team at Ntropic has created a visually enticing promo for ABC’s Fall Sunday night line-up entitled “A Taste of ABC Sunday.” Collaborating closely with executive producer Joseph Uliano of One World Productions in Los Angeles and the entertainment marketing division of ABC, Robinson and Sinagra directed the piece, while Ntropic created the visual effects for the promo which began airing last month.
“When I first saw this idea, it had so many challenging elements that I immediately thought of Ntropic for the VFX, and Nate and Andrew for their directing wizardry,” said executive producer Joseph Uliano. “Nate and I have had a very creative and ongoing relationship for over 10 years and there is no one I trust more to deliver.”
The promo features a series of vignettes with a cast that showcases the upcoming line-up and all the scenes featured were shot on a rigorous three-day schedule, on set in Los Angeles. Elements were also shot in Vancouver and in the Hamptons. The creative process included a blending of live action, motion control, CGI animation and Flame effects. Shooting the background plates on different days from the talent meant that Ntropic needed to marry all of these elements seamlessly. The Ntropic team operated around the clock for three weeks creating visual effects for the vignettes, interweaving a glimpse of ABC Sunday’s three prominent shows: Once Upon A Time, Vengeance and 666 Park Avenue.
“We were super thrilled to work on this project with Joe Uliano and with ABC,” said Robinson. “In our research, we looked at literally hundreds of promos, and believed we could re-think what a promo could be. We had full support and collaboration from all the celebrity talent, which was amazing.”